All About Author Visits
Today’s article is for teachers and librarians and media specialists as well as for authors of books for children and teens.
When my children were in school, occasionally a form came home explaining that an author was visiting the school and my child could purchase a book which would be signed by the author.
We never bought the books. We were on a budget. Most of my childrens’ books came from the library or the Scholastic book club flyers. I didn’t really get what author visits were all about.
Author Jeff Kinney visits Malcolm X School; photo by Mark Coplan; used under CC Attribution-NonCommercial-ShareAlike 2.0 Generic License
The next time I heard about author visits was in 2004 when I attended the Maui Writers’ Conference. I heard a talk by Christopher Paolini, who wrote Eragon when he was a home-schooled 15-year-old. His family originally self-published the book, and they traveled around to Renaissance festivals to market it, often standing in the rain all day to sell two books. Somehow he stumbled on the idea of offering to do a presentation at a school. His appearance was a success, and word spread among school librarians, who were happy to have him come to talk to kids about writing fantasy in exchange for book sales. The audience for his book multiplied, buzz got out, and Alfred A. Knopf snatched up Eragon and gave Paolini a contract for three more books.
After I returned to teaching, I got to attend some fabulous author visits at my elementary school. Now I understand what a win-win-win enterprise author visits are for students, teachers, and writers.
The best author visits are the ones where a large portion of the students have already read at least one of the author’s books (which are especially beloved by children of all ages and their teachers and the media specialists because they are so well-written and relevant), and the teachers have read at least portions of a book to or with their classes, and the author is prepared with an engaging educational presentation and activities that tie in to the state standards.
Author visits can be arranged through several different avenues:
- Through publishers. Most large publishers maintain lists of their authors who are willing to visit schools and libraries. There is a cost for this service: an honorarium for the author (somewhere between $200-$5000), plus travel expenses, including mileage or transportation, lodging, and meals, depending on the distance the author travels and the length of the visit.
- Through bookstores. When publishers send well-known authors on book tours, each bookstore they come to for a signing has the option of arranging school visits. Since the publisher is paying the author’s expenses, no honorarium or expenses are paid by the school, but they must order a certain number of books. These can be bought by the students to be signed by the author, or purchased for the library, or for classroom sets, or any combination therof.
- Directly through the author. Many authors are published through small houses which do not have the resources to set up visits, or are self-published. These authors may seek out schools and libraries that they are willing to visit, or list their availability on their author website or other websites and publications. They determine their own requirements and rates for honorariums and expenses.
Author visits can take a variety of forms:
- The author reads and/or talks about his book.
- The author talks about his process of writing, where he gets his ideas, his pathway to getting the book published.
- The author conducts a workshop to help the students write stories or poetry.
- A large scale presentation in an auditorium for several grade levels.
- A small scale presentation for a single class.
One of the best author visits I’ve ever seen was a presentation by Jack Gantos, who wrote the Rotten Ralph and Joey Pigza books. He’s kind of nerdy-looking in his narrow tie and eyeglasses. He had a slide show with illustrations on his computer that was projected on a screen while he told stories like this one. He had our students rolling on the floor laughing.
Author visits are excellent avenues for authors who write for children and teens to promote their books. They’re great for students, especially those who have already read the books, to see that ordinary people can write meaningful stories that touch people deeply. And they’re worthwhile for teachers, because they support and enhance the teachers’ writing and literature instruction.
Do you know of an author who does wonderful presentations at schools? Do you do school visits? Have any tips? Please share in the comments below.
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